DISCOVER THE NEXT
generation
of supplements
Invested in by the Oxford Seed Fund
An Oxford University Innovation Company
Winner, All-Innovate, by Oxford Foundry
Winner, Oxford Hub Social Enterprise Awards
Grand Prize Winner, OX1 Demo Day
Winner, Oxford Impact Award for Enterprise and Innovation
Winner, Oxford Inspires, 2021
Winner, W LOUNGE tech awards 2022
Grant winner, Hauge Social Innovation Business Network
Get more from your vitamins!
Drugs delivered via the oral cavity have been found to absorb up to 10x more than via the gut
Faster delivery!
research shows orally administered substances can reach peak absorption levels within just 1-2 minutes.
Instant absorption
Did you know that to treat a heart attack you should chew aspirin, not swallow it? This is because oral absorption into the bloodstream is instant.
ESSENTIAL NUTRIENTS
direct to your
BLOODSTREAM
In order to be effective supplements need to be absorbed into the systemic bloodstream. But the nutrients in conventional supplements face a gauntlet of challenges to arrive there: degraded by stomach acid, failing to pass through the gut wall, or being filtered out by the liver.
Nutritional content
| Components | Amount | % of RDA per gum (EU NVR%*) |
|---|---|---|
| Vitamin C | 40mg | 50% |
| Vitamin B3 | 8mg | 50% |
| Iron | 5.6mg | 40% |
| Zinc | 2.5mg | 25% |
| β-carotene Vitamin A (RE) | 0.800 0.400 | 50% |
| Vitamin B6 | 0.7mg | 50% |
| Vitamin B1 | 0.55mg | 50% |
| Folic Acid | 100mcg | 50% |
| Vitamin D | 2.5mcg | 50% |
| Vitamin B12 | 1.25mcg | 50% |
*EU NVR%: European Nutritional Values of Reference
The indicated values are derived from an average calculation.
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small, but
MIGHTY
DON'T JUST TAKE OUR WORD FOR IT
Can I just say, I went to take my vitamins today thinking ‘urghhh I’ve been really bad at taking these since I got home.’ And then as I was counting them all out I realised I’ve been chewing A-Day every day!
I didn’t even clock.
It’s literally so damn convenient!
Marie B.
Pre-launch tester
Finally a supplement that accounts for bioavailability!!
Tastes orangy, just like berocca! I'll be keeping my subscription, well done guys!
Remi S.
Pre-launch tester
I went into this because I never remember to take my pills, even though I desperately need to top up my daily nutrition. I've popped these in my purse to take after my daily lunch and have remembered to use them without fail so far. Also love that my teeth feels fresh when I take them after lunch.
Ingrid R.
Pre-launch tester
Genuinely feel a difference compared to my usual pills. No doubt you'll take the market with storm, I don't see any reason people wouldn't want to swap to something that is better absorbed.
Aaron. S
Pre-launch tester
It was really exciting to be one of the pre-lauch testers, and so far I can report that after a month of trying this - I feel like I've got better focus, better breath, and better energy. Would happily recommend this.