Neccessity is the mother of all invention
Our journey began when postgraduate students at Oxford University returned from the Calais refugee camp with a bright idea.
There, they observed poor nutrition and widespread issues with dental health amongst the population - issues are easily preventable in theory, yet remain a major global challenge. So an idea emerged to create a solution... Could we put vitamins and minerals into a chewing gum?
Packed with essential nutrients, The A-Day delivers revolutionary dental and nutritional health benefits faster than ever.