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Neccessity is the mother of all invention

Our journey began when postgraduate students at Oxford University returned from the Calais refugee camp with a bright idea. 

There, they observed poor nutrition and widespread issues with dental health amongst the population - issues are easily preventable in theory, yet remain a major global challenge. So an idea emerged to create a solution... Could we put vitamins and minerals into a chewing gum? 

Packed with essential nutrients, The A-Day delivers revolutionary dental and nutritional health benefits faster than ever.

Get your A-Day

🍊 9 Essential Nutrients
🦷 Dental Health Benefits
🚚 Free Standard Delivery

1 month supply of the A-Day (Sufficient for 1 month of the recomended dosage of 2 gums per day: Each box contains 6 individual gum packs with 10 gums in each pack). Buy one-off for 1 month supply - and subscribe to keep them coming each month. 

👇 Product Breakdown

One of the easiest things you can do for your mental, physical, and oral health

The A-Day is an Oxford PhD developed, multi-award winning supplement gum, engineered to deliver 9 essential nutrients with optimal bioavailability.

  • 9 vitamins and minerals
  • Engineered for optimal bioavailability
  • Supports teeth and gums (with xylitol) 


Chew gum, change lives: For each 10 packs sold, we donate one via our impact partner charities.

Each monthly pack contains a total of 60 chewing gums, sufficient for 1 month of the recommended daily dosage of up to two gum per day.  

Sugar-free | Gluten Free | Lactose free | Contains soy | GMO-free | Orange Flavoured

🚚 Free standard delivery
✉️ Letterbox friendly packaging


Nutritional content

ComponentsAmount% of RDA per gum (EU NVR%*)
Vitamin C40mg50%
Vitamin B38mg50%
β-carotene Vitamin A (RE)0.800 0.40050%
Vitamin B60.7mg50%
Vitamin B10.55mg50%
Folic Acid100mcg50%
Vitamin D2.5mcg50%
Vitamin B121.25mcg50%
*EU NVR%: European Nutritional Values of Reference The indicated values are derived from an average calculation.

Full ingredient list

Bulking agents: gum base (gum base; isomalt; anti-caking agent: talc;  avors; emulsier: soy lecithin, sucrose esters of fatty acids; antioxidant: tocopherols, BHT); sweeteners and coating agents: xylitol, mannitol, isomalt;  avors; coating agents (arabic gum, rice starch, calcium carbonate, corn maltodextrin, carnauba wax, coloring  akes: E120); Lipofer (Iron pyrophosphate, corn starch, sun ower lecithyn); Vitamin C (L-Ascorbic acid); anti-caking agents: magnesium salts of fatty acids, talc, silicon dioxide; Zinc bisglycinate; β-carotene; sweetener: Rebaudioside A from Stevia (E960a); Vitamin D (Cholecalciferol); Vitamin B6 (Pyridoxine hydrochloride); Vitamin B1 (Thiamine hydrochloride); Folic acid (pteroyl-monoglutamic acid); Vitamin B12 (Cyanocobalamin).

**Note that this product contains soy! 

How and when to take the A-Day

We recommend two gum per day, ideally chewed after meals for maximum oral health benefits.

Two gum per day, every day.

Unlike normal supplements, taking them together with meals is not a requirement to avoid gut irritation - as they are absorbed in the mouth.
Keep out of reach of children under the age of three. Foods supplements are not intended to substitute a varied and balanced diet and a healthy lifestyle. Do not exceed the recommended dose. Not for pregnant people or people trying to get pregnant. 

9 Bioavailable micronutrients

Unlike traditional pills or gummies that rely on absorption in the gut, our supplement gum has been formulated to be absorbed in the mouth. It slowly releases nutrients while you chew, to be absorbed by the mucosal tissue in the mouth - straight into the bloodstream. 


Revolutionary oral health benefits

Our gum is formulated with Xylitol and active ingredients that has been found to eliminate up to 90% of bacteria known to cause cavities. 

Chew gum, change lives

As a company committed to making a positive social impact, we donate 1 pack for every 10 sold through partner charities.

Don't just take our word for it

Can I just say, I went to take my vitamins today thinking ‘urghhh I’ve been really bad at taking these since I got home.’ And then as I was counting them all out I realised I’ve been chewing A-Day every day! I didn’t even clock. 

It’s literally so damn convenient!

Marie B.

Pre-launch tester

Finally a supplement that accounts for bioavailability!!

Tastes orangy, just like berocca! I'll be keeping my subscription, well done guys!

Remi S.

Pre-launch tester

I went into this because I never remember to take my pills, even though I desperately need to top up my daily nutrition. I've popped these in my purse to take after my daily lunch and have remembered to use them without fail so far. Also love that my teeth feels fresh when I take them after lunch. 

Ingrid R.

Pre-launch tester

Genuinely feel a difference compared to my usual pills. No doubt you'll take the market with storm, I don't see any reason people wouldn't want to swap to something that is better absorbed. 

Aaron. S

Pre-launch tester

It was really exciting to be one of the pre-lauch testers, and so far I can report that after a month of trying this - I feel like I've got better focus, better breath, and better energy. Would happily recommend this. 


Pre-launch tester