Impact
In
Every
Single
gum
Making a change as part of emergency food rations
The A-Day was initially developed as a response to limited nutrition in food rations in refugee food rations. It emerged from first-hand observations of unnecessary suffering caused by issues that are, in theory, preventable.
When founding The A-Day, we wanted to bring a tool that could bring nutrition and help support normal oral health in a way that is accessible, cheap and effective. But it didn’t exist - so we made it.
We didn’t know that by helping refugees, we’d create something that could help everyone interested in supplements.
By making this revolutionary gum available commercially, we're able to donate and subsidise distributions to refugees and other groups that face similar challenge areas. Social impact is a core part of our mission and business model.
We make an impact:
- Through every packet of A-Day consumed by our customers
- Through our 10% donation scheme to subsidise provisions to at-risk groups
- By providing A-Day at low-cost directly to NGOs and institutions working with at point-risk groups
Why is there a need for more solutions?
Varied Diet
- Costly to provide
- Difficult to source in many contexts
- Spoils quickly without proper storage
Food rations
- Limited nutritional profile because rations must be non-perishable and affordable
Vitamin Tablets
- Not used habitually in practise by target groups
A-Day provides institutions and NGOs with a new tool
Provides 9 Vitamins and Minerals
repThe formula contains vitamins/minerals that standardised rations lack, on average. They are intended to compliment food rations for a more complete nutritional profile during
Embraced by Target Population
We asked 200 refugees if they would prefer a sweet or a gum, and every single one wanted the gum. A-Day has been well received, and makes it easy to form a habit – a treat, not another task to do.
Supports normal healthy teeth and gums
The gum contains Xylitol which helps support normal teeth and gums.
Chew gum, change lives
For every 10 packs sold, we donate 1 to at-risk populations through our impact charity partners.
Discount purchase
We offer the A-Day at low-cost for NGOs distributing to at-risk populations. Reach us at enquiries@theaday.com to get a quote.
Become a partner
We partner with NGOs, thought leaders, and influencers to maximise our impact. Reach us at enquiries@theaday.com to talk further.