Oxford University Innovation has just shared our story on their website. 

“We didn’t set out to create a product that could be sold to people in a competitive market,” says Angharad Jones Buxton, co-CEO of The A-Day. “We tried to fix a really important problem that no one else had their eye on, and our pilot studies with vulnerable end users show that it works. But as the business has developed, we’ve come to see its enormous commercial potential.”

Read the full article at their website.